Once Again, Blocking Ads And Automating Clicks Isn't 'Stealing'
from the explaining-it-nicely dept
Amusingly, in that same post, he argues that he never expects people to actually click on the ads from his site, but he relies on the revenue those ads bring in. So... let me get this straight. If people use AdBlock, they're stealing from you. But... if, instead, people come to your site and totally ignore the ads, but those advertisers have to pay you anyway, that's okay? Based on this guy's own logic, isn't he "practically stealing" from the advertisers? After all, he's granting them a service and then telling his readers to ignore the ads. Those advertisers rely on people buying stuff after clicking the ads, right? So, it's okay if people don't help out those advertisers, but if your own readers don't help you out by allowing the ads, it's theft? Yeah... okay.
Taking this concept to an even greater extreme, the EFF has stepped in on a legal dispute, where file hosting provider MediaFire is demanding Mozilla remove a plug-in that lets people skip the ad that MediaFire tries to show people before they can access the file they're trying to download. As the EFF notes:
It's my browser, and I can ignore your ads if I want to.MediaFire's claims are like the people who claim that anyone using AdBlock is "stealing" from them and breaking their user agreement -- but as the EFF notes, there's no stealing of anything going on here, and the user agreement is never actually agreed to, and thus not particularly enforceable or even relevant.
So, once again, with feeling, it's worth reminding people that your business model is not sacred. You have no right to a business model, and if some technology comes along that undermines your business model, that shouldn't be illegal. It just means the market has changed, and it's time you change along with it. And yes, for those who ask, please feel free to use AdBlock on this site if you want to. It's totally up to you, of course. You don't need my permission.