Dutch Collection Society Looks To Charge Bloggers For Embedding YouTube Videos
from the pay-up...-again dept
This is somewhat similar to ASCAP's recent technologically clueless claim that embedding YouTube videos should count as a public performance (along with its other recent claims that iTunes 30-second previews and your mobile phone ringtones should also be counted as public performances). You sort of get the feeling that many of these collection societies came to the conclusion about two years ago that they're functionally obsolete, and rather than adapt to the times, they've all agreed to the same basic principle of going out in a blaze of glory. They're trying to vastly increase rates while covering any and ever attempt to use music in any way, bleeding everyone dry while making it that much more difficult for up-and-coming acts to get heard (since venues that promote them can't pay the crazy rates) and (even better) setting up their payout mechanisms to massively favor the top acts.
For the most part, these collection societies are simply being greedy, without putting a single thought towards actually helping composers and songwriters. They're looking for every single penny they could possibly collect today, and ignoring the medium and long-term impact of trying to charge for any sort of promotional behavior.