Did Showtime Benefit By Giving Away Free Content?

from the apparently dept

Here is yet another example of how "free" can co-exist with paid content, even when the content is basically identical.

Recently, Showtime made the season premiers of their hit shows DEXTER and CALIFORNICATION on YouTube for anyone to watch for free.  So, did this gut their numbers when the shows aired on their subscription-only, kind of expensive if you ask me, premium cable network?

Both Dexter and Californication scored some huge opening numbers last Sunday with Dexter setting a new opening record for the cable network.

More than 1.5 million sets of eyeballs tuned to the season four opener for Dexter and 821,000 stayed to watch the opener for Californication. That's 3 million single eyeballs for Dexter and more than 1.6 million for Californication.

Guess not.

Crossposted from MyMediaMusings

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Filed Under: californication, content, dexter, free, showtime, tv


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  1. icon
    Marcus Carab (profile), 3 Oct 2009 @ 9:38am

    Stream more shows!

    Living in Canada, I have no legal option for streaming shows, and I must admit I track down infringing sources pretty regularly. I have no desire to buy cable because there are very few shows I truly enjoy watching, and though I sometimes buy DVDs, it's extremely frustrating to me since I use my computer for all my media consumption, and I see no reason to involve a bunch of legacy discs in that process.

    So I guess I "steal" shows (chuckle). Except... I would happily watch commercials during all the shows I watch, if someone wanted to put them there. I hate digging through TV link sites looking for a stream that hasn't been DMCA'd and isn't slow as hell - so much so that I would probably put up with the full 8:22 minute ratio of commercials if it meant I could get all my shows reliably from a couple of legal sources.

    Of course, some places try, but they make no effort to give me a good user experience. On the CTV website shows are broken up into tiny parts, with a single commercial in between each. Now, I could cope with this - but then, it exits fullscreen mode at every single break. I know it's just one simple backend switch to make their player stay in fullscreen so I don't have to get up 6 times during a 40 minute show, but they won't bother to flip it, because they apparently have no interest in actually attracting me as a customer.

    So I guess what I'm saying is, until Hulu works in Canada, I'm probably going to stream the new Office every Thursday night, and I'm not going to feel guilty about it.

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