Did Showtime Benefit By Giving Away Free Content?

from the apparently dept

Here is yet another example of how "free" can co-exist with paid content, even when the content is basically identical.

Recently, Showtime made the season premiers of their hit shows DEXTER and CALIFORNICATION on YouTube for anyone to watch for free.  So, did this gut their numbers when the shows aired on their subscription-only, kind of expensive if you ask me, premium cable network?

Both Dexter and Californication scored some huge opening numbers last Sunday with Dexter setting a new opening record for the cable network.

More than 1.5 million sets of eyeballs tuned to the season four opener for Dexter and 821,000 stayed to watch the opener for Californication. That's 3 million single eyeballs for Dexter and more than 1.6 million for Californication.

Guess not.

Crossposted from MyMediaMusings

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Filed Under: californication, content, dexter, free, showtime, tv


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  1. identicon
    Anonymous Coward, 4 Oct 2009 @ 10:53am

    Look at all the Masnick apologists! How cute.

    Whether he wrote it or not is inconsequential. He put it up on his blog without additional comment. I think it's safe to say he vouches for it.

    Oh, and you missed the whole point of the post. Idiot. He is saying that offering an online option did not reduce viewers of the traditional medium.

    Maybe you should read the TITLE of the post again. Idiot.

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