Did Showtime Benefit By Giving Away Free Content?

from the apparently dept

Here is yet another example of how "free" can co-exist with paid content, even when the content is basically identical.

Recently, Showtime made the season premiers of their hit shows DEXTER and CALIFORNICATION on YouTube for anyone to watch for free.  So, did this gut their numbers when the shows aired on their subscription-only, kind of expensive if you ask me, premium cable network?

Both Dexter and Californication scored some huge opening numbers last Sunday with Dexter setting a new opening record for the cable network.

More than 1.5 million sets of eyeballs tuned to the season four opener for Dexter and 821,000 stayed to watch the opener for Californication. That's 3 million single eyeballs for Dexter and more than 1.6 million for Californication.

Guess not.

Crossposted from MyMediaMusings

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Filed Under: californication, content, dexter, free, showtime, tv

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  1. icon
    ChadBroChill (profile), 4 Oct 2009 @ 12:32am


    Wait, who wrote this? I'm pretty sure Mike didn't change his name to Dave, unless i am mistaken.

    Oh, and you missed the whole point of the post. Idiot. He is saying that offering an online option did not reduce viewers of the traditional medium.

    LTR noob.

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