Really @NHL? Is It Necessary To Fill The Whole Background With Legalese?

from the read-the-fine-print dept

So, with the NHL season now under way this week, the NHL is running a twitter promotion where you have to guess the winner of each of the games this Saturday. Tweet the correct winners to @NHL and you could win yourself a trip for two to a regular season game of your choosing. The promotion is fine and all, but what I was surprised at was the ridiculous background image that is on the NHL twitter page: an image of the entire legal "Official Rules" in both English and French.

NHL Twitter Page

Seriously? Whose idea was it to fill the entire background with legalese? It is barely even legible. A simple link would have sufficed, but it almost seems like a childish response to a lawyer's request to put these rules up on their twitter page. Then again, in reading through the extensive rules, I was reminded of my favorite part of any sweepstakes in which Canadians take part, the math question.

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  1. identicon
    Michael DiLorenzo, 30 Sep 2009 @ 9:02am

    NHL Twitter Background

    Hi - Grateful to get your feedback concerning our temporary Twitter background. We continue to learn and evolve on social networks as we listen to fans and others talk about the NHL. We do intend to return to our normal background on Saturday.

    Just as FYI, the purpose of temporarily changing our background was to: A) let everyone know that as easy as this is to play, there are a handful of rules and guidelines that need to be followed; and B) comply with US and Canadian regulations around contests of this sort (they require that rules be posted in the environment in which the contest is taking place).

    So at the end of the day, we simply wanted to include as many fans that want to participate as possible. Hopefully, the 5 days of our temporary Twitter background won't overshadow the NHL giving away a trip for two.

    Always feel free to reach out to me @umassdilo.

    Thanks again,

    Mike D.
    Director of Social Media Marketing

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