Frugalista! Frugalista! Frugalista! Now... Where's My Cease And Desist?

from the this-is-getting-silly dept

The term "frugalista" is apparently quite popular, such that the word has even been defined by the Oxford English Dictionary. There are a bunch of bloggers who write about "frugal living" who refer to themselves as "frugalistas." It was a nice little community... until a trademark claim entered into the mess. William alerts us to the news that a blogger (who established her blog long after the word was in common usage) has trademarked the term and is having her lawyer send cease-and-desist letters to other bloggers who refer to themselves as frugalistas. A US News reporter asked the woman's lawyer how it could possibly make sense that she could go after people who used the term before her client did, and the lawyer's response was:
"they all have to stop now."
Except... no. That's not quite how trademark works. But, once again, in a society where people think they get to claim ownership of whatever they want, we end up in silly situations like this. Hopefully the threatened bloggers are able to stand up to the bullying frugalista. Who knew that living the frugalista lifestyle included trademark infringement suits?

Filed Under: blogging, frugalista, trademark


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  1. icon
    roxanneadams (profile), 23 Sep 2009 @ 10:54am

    This letter serves as formal notice that your use of the Mark in the blog xx Frugalista is confusingly similar and exactly the same to our client's Mark and unfairly capitalizes on the goodwill and reputation embodied in our client's use of the Mark. The Mark is a strong brand associated with our client's professional reputation and livelihood in the field of online journalism and has garnered local, national and international recognition. Your continued unauthorized use of the Mark is likely to confuse and mislead the consuming public and suggests an affiliation with our client's business and dealings with the public.

    Dumb Frugalista bitch.


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