Over at GrindEFX
, they've put together a nice column discussing 5 Reasons Why Nobody is Buying Your Music
, which touches on all the basics that we tend to talk about here. You should go read the full details, but the short list is:
- Does anyone know?
- Is your music up to scratch?
- Are you giving your fans options?
- Are you giving your fans a reason to buy?
- Are your prices reasonable?
It's a good list -- and these days, I'm getting requests from too many musicians to respond to (though I try!), asking for help with improving their business models, so I may start pointing them to this list as well. My one quibble with the title is the focus on "selling the music." I think musicians need to get beyond that. By focusing on selling "the music" it keeps you away from the mindset where you realize you might be better off giving the music away for free, and having it promote something else (something scarce) that you can sell.