Movie Makers Use 'Fake' Piracy Numbers To Score Distribution Deal

from the well,-good-for-them? dept

The NY Times recently had a blog post noting that the makers of an $850,000 romantic comedy called X's and O's were thrilled that their movie was widely shared on file sharing networks, because the attention it got helped land them a big DVD distribution deal, and potentially a television deal, helped along by the attention received from that file sharing. Of course, there's just one little problem. The FreakBits guys noticed that the number of downloads the movies' creators are citing are almost certainly false. Apparently some sites post fake download numbers as a part of their advertising, and the movie makers used those fake numbers. But... it seemed to get them attention to get more deals, so more power to them. No matter what, it suggests that (once again) obscurity is a much bigger problem than piracy.

Filed Under: bittorrent, downloads, fake, movies, obscurity, publicity


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  1. icon
    nasch (profile), 3 Sep 2009 @ 8:38am

    More power?

    More power to them? So it's OK to use bogus stats to further your agenda, as long as the bogus stats don't support the "copyright industry"? I'm generally on your side of these issues, but this seems like a serious double standard. You're criticizing the BSA, RIAA and the like for using false statistics on a daily basis.

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