Movie Makers Use 'Fake' Piracy Numbers To Score Distribution Deal

from the well,-good-for-them? dept

The NY Times recently had a blog post noting that the makers of an $850,000 romantic comedy called X's and O's were thrilled that their movie was widely shared on file sharing networks, because the attention it got helped land them a big DVD distribution deal, and potentially a television deal, helped along by the attention received from that file sharing. Of course, there's just one little problem. The FreakBits guys noticed that the number of downloads the movies' creators are citing are almost certainly false. Apparently some sites post fake download numbers as a part of their advertising, and the movie makers used those fake numbers. But... it seemed to get them attention to get more deals, so more power to them. No matter what, it suggests that (once again) obscurity is a much bigger problem than piracy.

Filed Under: bittorrent, downloads, fake, movies, obscurity, publicity


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  1. identicon
    The Ghost of President Scroob, 2 Sep 2009 @ 8:20pm

    In accounting, there's an error called "Double Counting".

    If they could determine the number of people who pirated the video and then ultimately bought the video, it could really super-charge the industry. But only because they could then ask the non-consumer what really sucked about the movie.

    However, in all reality, piracy numbers probably should be accounted for under a "Unpaid Rental" column on the books, as pirated videos lack additional content, and take forever to transfer to a blank DVD. If a "pirate" wanted to watch the same movie over and over again, don't you think its a ton easier to just buy it?

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