Movie Makers Use 'Fake' Piracy Numbers To Score Distribution Deal

from the well,-good-for-them? dept

The NY Times recently had a blog post noting that the makers of an $850,000 romantic comedy called X's and O's were thrilled that their movie was widely shared on file sharing networks, because the attention it got helped land them a big DVD distribution deal, and potentially a television deal, helped along by the attention received from that file sharing. Of course, there's just one little problem. The FreakBits guys noticed that the number of downloads the movies' creators are citing are almost certainly false. Apparently some sites post fake download numbers as a part of their advertising, and the movie makers used those fake numbers. But... it seemed to get them attention to get more deals, so more power to them. No matter what, it suggests that (once again) obscurity is a much bigger problem than piracy.

Filed Under: bittorrent, downloads, fake, movies, obscurity, publicity


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  1. identicon
    Anonymous Coward, 2 Sep 2009 @ 9:03pm

    Re:

    Nope. For most regular people, I think it's really too time consuming to pirate a video.

    Now, you may be in the minority. But you understand the technology better than the industry itself. You have a bright future once all the deadwood retires, dies or is forced out due to inability to meet customer needs.

    They say it's a complete copy, but in reality it isn't. So therefore, it seems the whole argument fails.

    No second languages, no extra content, no directors commentary.

    A true enthusiast would want and desire this, and in reality, a pirated video is much, much closer to an unpaid PPV or rental. Thusly, a complete pirated copy is recieved by one of three types of people:

    1) A recipient of a welfare person who can't afford a trial and desires to settle. (Students or Jammie Thomas) (Perhaps 85%)
    2) A recipient of someone who doesn't really think it's not even worth renting, and get kinda pissed, both at the movie and at the system. (Perhaps 10%)
    3) Evil, evil, pirates who make copies and sell them on the backstreets of La Brea Avenue (Perhaps 5%)

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