Movie Makers Use 'Fake' Piracy Numbers To Score Distribution Deal

from the well,-good-for-them? dept

The NY Times recently had a blog post noting that the makers of an $850,000 romantic comedy called X's and O's were thrilled that their movie was widely shared on file sharing networks, because the attention it got helped land them a big DVD distribution deal, and potentially a television deal, helped along by the attention received from that file sharing. Of course, there's just one little problem. The FreakBits guys noticed that the number of downloads the movies' creators are citing are almost certainly false. Apparently some sites post fake download numbers as a part of their advertising, and the movie makers used those fake numbers. But... it seemed to get them attention to get more deals, so more power to them. No matter what, it suggests that (once again) obscurity is a much bigger problem than piracy.

Filed Under: bittorrent, downloads, fake, movies, obscurity, publicity


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  1. identicon
    Rekrul, 3 Sep 2009 @ 10:53am

    Re: Re:

    Nope. For most regular people, I think it's really too time consuming to pirate a video.

    Most "regular" people are lucky if they know how to check their email without needing a reference sheet, forget downloading movies.

    They say it's a complete copy, but in reality it isn't. So therefore, it seems the whole argument fails.

    No second languages, no extra content, no directors commentary.


    How many people actually watch the extras? My friend collects tons of DVDs and hardly ever watches the extras. I don't think he's ever listened to a director's commentary.

    However, I wouldn't be surprised to learn that there was a DVDR copy available that included the extras.

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