by Mike Masnick
Mon, Aug 31st 2009 4:28pm
I knew this was common years ago, but I honestly had no clue that modern sports leagues were so clueless as to think that it made sense to blackout local TV broadcasting if the attendance at the event wasn't a sell-out. Those rules were from a time (apparently still existing for some) where people actually thought that being able to see a game on TV would mean fewer people coming out to the actual game. Of course, as any sports fan knows, there's a massive difference between watching on TV and "being there." But allowing fans to watch their favorite team on TV does seem to encourage fans to care more about their team, making it more likely that they'll go out and see the team live when they can. But... not according to the NFL, who still has such blackout rules in effect, and is suddenly worried that attendance this season is dropping (thanks Carlo) due to the economy, meaning that many more games won't be shown to local fans. It's difficult to see how that makes any sense at all. All it does is piss off the biggest fans, and give them reasons not to pay attention to the team, and to cut out the most compelling local TV for many fans (harming ad revenue). On top of that, you risk a sort of death spiral. Teams that don't get enough fans at the live event piss off their fans who can't watch the games on TV -- and without the games on TV, they're less interested in following the team... leading to less interest in going to the game... leading to more empty seats... leading to even fewer games getting on TV.
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