Reason To Buy? The $1 Million Wine Book

from the might-be-a-very-limited-audience dept

As book publishers are starting to struggle with the same business model issues facing the music industry and others, it seems at least one publisher has come up with a unique "reason to buy" -- though, it may be slightly out of your price range. johnjac points us to the news about the $1 million wine book. It is, as described, a book about wines that will run you a cool $1 million. Why? Well, because it comes with the wine it talks about. The book will list out the world's top 100 wineries, and with the book you'll get a six bottle case from each winery listed in the book. So, the book, plus 600 bottles of wine from the 100 best wineries in the world. They're only making 100 copies of the book... and 25 have already been pre-ordered, so hurry up and order.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    Anonymous Coward, Aug 26th, 2009 @ 11:29am

    Interestingly, they might have a problem selling it across state lines.

     

    reply to this | link to this | view in thread ]

  2.  
    icon
    aguywhoneedstenbucks (profile), Aug 26th, 2009 @ 11:45am

    I hope they give away a digital download of the book.

     

    reply to this | link to this | view in thread ]

  3.  
    icon
    Hephaestus (profile), Aug 26th, 2009 @ 11:51am

    Okay some comments

    1) thats $1,667 USD per bottle

    2) thats 100 Million USD.... wonder how much of that is profit?

    Damn Wish I would have thought of that ......

     

    reply to this | link to this | view in thread ]

  4.  
    icon
    Dark Helmet (profile), Aug 26th, 2009 @ 12:09pm

    Now introducing:

    Dark Helmets newest book: Tastes of My College Days

    Sure it costs $29.95, but it also comes with a six bottle case of Two Buck Chuck, Carlo Rossi (for those classy dates), a fifth of Mad Dog, and two pre-rolled joints.

    Oh, and a 30 pack of Pabst Blue Ribbon...

     

    reply to this | link to this | view in thread ]

  5.  
    identicon
    Anonymous Coward, Aug 26th, 2009 @ 12:12pm

    You'd think they'd sell a 'lite' version with 1 bottle from each winery for a mere $166k but I guess that ruins the elitism of buying the $1m version.

     

    reply to this | link to this | view in thread ]

  6.  
    icon
    drkkgt (profile), Aug 26th, 2009 @ 12:13pm

    Re: Okay some comments

    I wonder if the wines are going to be partially donated by the winery due to the publicity or if the wine makers are going to demand multiple payments from the writers, photographers, printers, producers, binders, typesetters, word processing developers, computer hardware manufacturers, and paper mills that were used in producing the book on behalf of all the hard working grape pickers.

     

    reply to this | link to this | view in thread ]

  7.  
    identicon
    Danny, Aug 26th, 2009 @ 12:15pm

    Re: Now introducing:

    Well I don't plan on stripping the paint off of a house anytime soon I don't need the Blue Ribbon. How about a 12 pack of Killian's instead?

     

    reply to this | link to this | view in thread ]

  8.  
    identicon
    Rich Kulawiec, Aug 26th, 2009 @ 12:33pm

    Re:

    It's not the state lines per se that are the problem: it's the diverse nature of shipping laws on a per-state basis that's the issue. For any pair of states (A,B) it may be the case that:

    - It's perfectly okay to ship A->B and B->A
    - It's okay to ship A->B but not B->A
    - It's not okay to ship A->B or B->A

    And then it just gets more complicated from there. Wineries around the country are just about uniformly in favor of removing all these barriers, and I agree with them: I find the counterarguments ("OMG colleges students will buy so much wine that fleets of UPS and FedEx trucks will roll onto campuses...") specious and self-serving.

     

    reply to this | link to this | view in thread ]

  9.  
    icon
    Ima Fish (profile), Aug 26th, 2009 @ 12:35pm

    Anyone wealthy enough to buy this book would simply take their private jet and visit each winery personally. I'd probably be cheaper.

     

    reply to this | link to this | view in thread ]

  10.  
    icon
    TW Burger (profile), Aug 26th, 2009 @ 12:53pm

    Re: Now introducing:

    Sorry, the wine choices are OK, but pot gives me a headache and the only cheap American beer I like are Rainier Yakima Red (the old Vitamin R) and Miller High-life (not that MGD crap). I'll settle for a 40 of Old English if it's really cold.

    I might change my mind if the book has rude pictures.

     

    reply to this | link to this | view in thread ]

  11.  
    icon
    aguywhoneedstenbucks (profile), Aug 26th, 2009 @ 1:03pm

    Re: Now introducing:

    I'll take the Two Buck Chuck. It's impossible to find here.

     

    reply to this | link to this | view in thread ]

  12.  
    icon
    Dark Helmet (profile), Aug 26th, 2009 @ 1:17pm

    Attention all of you

    Stop attempting to alter the book! When Dark Helmet says buy, you buy!

     

    reply to this | link to this | view in thread ]

  13.  
    identicon
    You Are 23?, Aug 26th, 2009 @ 2:49pm

    Re: Now introducing:

    Considering 2 buck chuck is not that old I would think Boone's Farm is more appropriate and Old Style not Pabst.

     

    reply to this | link to this | view in thread ]

  14.  
    identicon
    You are 23?, Aug 26th, 2009 @ 3:42pm

    Re: Attention all of you

    Which book are you referring to Mr. Helmet? The original discussed by Michael your or college drinking book?

     

    reply to this | link to this | view in thread ]

  15.  
    identicon
    DrGonzo42069, Aug 26th, 2009 @ 3:42pm

    Re: Re: Now introducing:

    What about Hamms?

     

    reply to this | link to this | view in thread ]

  16.  
    icon
    Dark Helmet (profile), Aug 26th, 2009 @ 4:35pm

    Re: Re: Re: Now introducing:

    "What about Hamms?"

    Shit, the original Jack Brickhouse Cubs beer? Hell to the yes!

    In the land of sky blue waters....

     

    reply to this | link to this | view in thread ]

  17.  
    icon
    Svante Jorgensen (profile), Aug 27th, 2009 @ 2:47am

    Nice

    Neat idea. Not a bad way to market a book. But probably not the most effective way to sell a book.

    Come to think of it, it shows that a infinite good can sell tangible goods, as well as a tangible good can sell infinite goods.
    When both adds value to each other, thats when you know you have a good business model.

     

    reply to this | link to this | view in thread ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Follow Techdirt
A word from our sponsors...
Essential Reading
Techdirt Reading List
Techdirt Insider Chat
A word from our sponsors...
Recent Stories
A word from our sponsors...

Close

Email This