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Culture

by Mike Masnick


Filed Under:
cd, instrument, moldover, reason to buy, rtb



Moldover Gives People A Reason To Buy His CD By Turning The Case Into An Instrument

from the rock-out dept

Another day, another example of a musician not freaking out about "piracy" but looking to create innovative reasons to actually buy something. The latest is the artist Moldover, who not only learned how to build circuit boards that display the album artwork and spell out the song titles, but he actually turned the CD case itself into a fully functional instrument. Check it out:
It has a button that makes sound, and then you can adjust the sound via light sensor that creates a virtual theremin. On top of that, it has a line-out jack, that lets you listen quietly, or record music via the CD case itself.

It seems like every day we see new and different examples of artists coming up with cool reasons to actually buy product. While some critics insist that these sorts of things only work once, I tend to believe that creativity knows no bounds, and we'll keep seeing more and more unique ideas.

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  1. icon
    Alan Gerow (profile), 21 Aug 2009 @ 10:23am

    Re:

    I don't think that's the obvious question. To me, the obvious question is: Why aren't more artists trying things like this?

    Here's an artist who's at least giving people a reason to pay for something that's creative and fun over downloading that isn't suing everybody they can think of and demanding some "right to be paid" that they made up.

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