by Mike Masnick
Thu, Aug 20th 2009 4:24pm
Earlier this year, we talked about how some magazines were really making an effort to make the physical magazine worth buying by doing cool things with the physical product. Most of those were niche publications, but there's some evidence that much more mainstream magazines are experimenting as well. Last year, Esquire Magazine experimented with an e-ink cover. However, it looks like Entertainment Weekly is going even further, by allowing CBS to embed video within an ad in the magazine. Yes, you read that right. Basically, a small video screen is installed in between two pages, and seen through a cutaway. Apparently, it works pretty well, with full-motion video, including sound (apparently somewhat loud, with no volume control, which is a bit annoying).
While a bit gimmicky (and probably quite expensive), it does get you thinking about some other possibilities for actually making physical magazines a bit more worthwhile.
If you liked this post, you may also be interested in...
- When Analyzing Cord Cutting Options, Most TV Analysts Continue To Pretend Piracy Simply Doesn't Exist
- Another Newspaper Paywall Bites The Dust
- Cable's Latest Great Idea: Speed Up Programs So They Can Stuff More Ads Into Every Hour
- Broadcasters Working Hard To Cripple Dish's Consumer Friendly Sling TV
- CBS Blames Netflix For Its Own Secrecy Over Streaming Video Numbers