It's Not Just The Entertainment Industry Facing An Economic Upheaval
from the hello,-energy... dept
Another industry where this is already starting to happen is energy. In a discussion on HP's datacenter efforts, there's a quick discussion of how the energy industry is facing the same "dematerialization" threat as the music business:
But ultimately, the goal is making the world lighter, also called "dematerialization." Information technology can help replace energy-intensive and carbon-heavy methods--with basic materials, business processes or entire business models. Think of how the digital transformation has completely redefined the production and distribution of music.While it may not seem to impact people as directly, I'd argue that what eventually happens in those other industries will have an impact far greater than anything that happens in the entertainment industry -- so we might as well look deep into what's happening to understand it now, before we create a much bigger mess in other industries.
Extend that model more broadly: By 2012, all of the servers in the world will use as much power as was used by all of Mexico in 2007. Breakthroughs in photonics allow us to use light instead of copper wire to transmit data. Not only can we reduce the use of natural resources, we can dramatically reduce energy consumption, taking another step forward from the work we've done at Wynyard.