by Mike Masnick
Tue, Aug 18th 2009 2:10am
Last week we wrote about how the Southeastern Conference (SEC), a big college sports division was looking to limit how fans could interact with the world while at games. Michael Kruse, at the St. Petersburg Times did an excellent analysis of this move (and I don't just say that because he quoted me), talking about how it's really about the SEC trying to prevent the genie of "fancasting" events from getting out of the bottle, because exclusive broadcast contracts are so lucrative. While a short-sighted economic analysis by SEC officials may think this makes sense, perhaps other college sports divisions see this as an opportunity to pick up fans. CitMediaLaw points out a comparison showing that another division, The Big Ten, seems to take a very different approach, not just encouraging fans to use social media tools to broadcast their views and thoughts, but also providing linkable and embeddable videos and content to make it even easier. Admittedly, college sports fandom often has more to do with where you personally attended, but you have to think that enabling fans to help promote you is going to be a better long term strategy for building up fan loyalty than trying to actively stifle their ability to express themselves and promote the teams and events. How enthusiastic are SEC fans going to be, if every time they try to talk up their favorite team, the league threatens to sue them?
If you liked this post, you may also be interested in...
- Apple's Attempt At A TV Revolution Runs Face First Into Comcast Corporation
- UK Police Can't Confirm Or Deny Investigation Of Journalists It Publicly Confirmed In 2013
- Hall & Oates Suing Breakfast Company Over Haulin' Oats Granola... And For A Pretty Good Reason
- Fair Use: The Foundation Of Jon Stewart's Success
- Taylor Swift One Ups Katy Perry Again: Threatens To Sue Fans For Etsy Fan Products