Content Is Advertising: Twitter On Broadway
from the tweet-the-play dept
But it appears to have worked. The number of Twitter followers has ballooned, and there's been a nice correlation in ticket sales (admittedly, there may have been other factors as well, but there appears to be a lot of evidence that many attendees were drawn to it via the Twitter campaign). None of this was surreptitious. None of it involved "tricking" people. None of it involved "product placement." All it involved was making good use of good content to draw more attention -- and from there, people figured out what they wanted to buy. That's the point of content as advertising, and it's great to see it put to use so creatively.