Legal Issues

by Mike Masnick

Filed Under:
comcast town, godzilla, trademark

comcast, toho

Godzilla Takes On Comcast Over Trademark

from the this-should-be-fun dept

We all know that Monster Cable has a long history of being overly aggressive when it comes to trademarks, but it's not the only trademark "monster" out there. Apparently, Toho, the owners of the trademark on the monster Godzilla are equally, if not more aggressive. In Godzilla's latest battle, he's not taking on Mothra, but Comcast. Apparently, Comcast is running some sort of ad campaign for "Comcast Town" which looks sorta like its own version of Sim City. But within this Town, there's a monster that will sometimes stop by and destroy things... and (yup) that monster bears a passing resemblance to Godzilla, and Toho is not happy. And, apparently, you don't want to make Godzilla's lawyers angry (yes, mixing fictional angry character tag lines here...). Comcast, for its part, denies that the character is Godzilla, though Toho doesn't buy it. Of course, you might ask where's the actual "harm" here, as it would seem to only help advertise Godzilla and Godzilla movies -- though, Toho would likely argue that the harm is in Comcast not licensing the character (or the potential idea that this makes Godzilla "generic").

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  1. identicon
    hegemon13, 11 Aug 2009 @ 6:33am

    More than a passing resemblance

    Comcast can deny it all they want, but that is a lot more than a passing resemblance. If it was just a big green dragon/dinosaur, it would be one thing, but this even has the signature Godzilla back plates (or whatever you want to call those spiky things sticking up from his spine). I can certainly see the argument that this makes the character generic.

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