Taxi Driver Does Pay What You Want... And It Works

from the funny-that... dept

We recently wrote about successful taxi cab operators offering free service in Tampa, Florida (pissing off existing cab companies), and it appears that the idea is spreading somewhat. Matt Cruse alerts us to a story in Essex, Vermont, involving a guy offering "pay what you want" taxi rides, and finding that people are always willing to pay a reasonable rate. Now, I'll admit that I'm not a huge fan of "pay what you want" models, which seem more like give it away and pray, rather than having a real business model worked out (which makes me wonder if it's sustainable long term). But, in the meantime, it's certainly yet another example that "free," can be a useful tool as a part of a business model.
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Filed Under: business models, free, pay what you want, taxi

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  1. identicon
    Anonymous Coward, 6 Aug 2009 @ 12:27pm

    There are a lot of laws that go into cab driving and getting a permit/medallion that make it artificially costly and hence expensive for no good reason.

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