Times Must Be Tough: Harvard Becoming A Trademark Troll

from the ask-not-what-you-can-do-for-hah-vahd dept

Vanity Fair recently had a long, but absolutely fascinating article on how Harvard gambled away a big part of its endowment. Even worse, folks at Harvard seemed to think that the annual increases to the endowment were a sure thing, and spent like they were always going to see massive returns. The university is now feeling a pretty massive pinch because of this, and trying all sorts of things to cut costs and bring in more revenue. Apparently, that includes trademark trolling. ChurchHatesTucker points us to the news that Harvard is looking to trademark a bunch of common or well-known phrases, including "Ask what you can do," (based on President Kennedy's famous speech) and "Lessons learned." Not surprisingly, this is raising some free speech questions, concerning the university's right to try to claim some form of "ownership" over these common phrases. The university claims it's just for defensive purposes:
"Since we're spending so much time and money to promote this phrase, we just want to make sure someone doesn't say we can't use it."
Of course, that basically highlights the ridiculousness of the way copyright, patents and trademarks are viewed these days: as something you need to "stockpile" so someone else doesn't get them. Some of the trademark applications are on phrases that Harvard isn't even using:
"You need to reserve something in case you intend to use it," Calixto said. "We're strategically protecting it for use at some point down the line."
And I thought you could only get trademarks on actual use in commerce.

In the meantime, when I started reading the articles linked above, and thought that it would make for a good post, I totally planned to end it by pointing out that people should start getting around these trademarks by referring to the university as "Hah-vahd." Except... the university has an application pending for "The Hahvahd Tour." Oh well...
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Filed Under: harvard, trademark
Companies: harvard

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  1. icon
    ChurchHatesTucker (profile), 4 Aug 2009 @ 9:33am

    Re: Re:

    "What's especially notable is that they have a not insignificant chance of succeeding if other cases tell us anything..."

    Indeed. C.f., the devolution of the concept of 'trademark dilution.'

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