Times Must Be Tough: Harvard Becoming A Trademark Troll
from the ask-not-what-you-can-do-for-hah-vahd dept
"Since we're spending so much time and money to promote this phrase, we just want to make sure someone doesn't say we can't use it."Of course, that basically highlights the ridiculousness of the way copyright, patents and trademarks are viewed these days: as something you need to "stockpile" so someone else doesn't get them. Some of the trademark applications are on phrases that Harvard isn't even using:
"You need to reserve something in case you intend to use it," Calixto said. "We're strategically protecting it for use at some point down the line."And I thought you could only get trademarks on actual use in commerce.
In the meantime, when I started reading the articles linked above, and thought that it would make for a good post, I totally planned to end it by pointing out that people should start getting around these trademarks by referring to the university as "Hah-vahd." Except... the university has an application pending for "The Hahvahd Tour." Oh well...