PR Firm Accused Of Setting Up Fake Twitter Account Of Competing Firm

from the really? dept

We've all heard about the various fake accounts on Twitter, and even Tony La Russa's misguided lawsuit over a user who put up a fake profile. However, in what appears to be a slightly more serious case of "brandjacking" on Twitter, the Citizen Media Law Project alerts us to a lawsuit involving two PR firms, with one accused of hijacking the identity of the other on Twitter. While it's a bit amusing that the PR firm who was hijacked claims its expertise is in brand management and yet didn't notice that someone else was using its brand on Twitter for two months, the fact that the IP address of whoever signed up for the account came from a competing PR firm suggests questionable intent, and certainly has the potential to be a real trademark issue.
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Filed Under: brandjacking, fraud, impersonator, pr firm, trademark, twitter
Companies: twitter


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  • identicon
    Anonymous Coward, 16 Jul 2009 @ 9:53pm

    One question

    Who do you(mike) support on this issue and what do you think THINK the verdict should be?

    reply to this | link to this | view in chronology ]

    • identicon
      Anonymous Coward, 16 Jul 2009 @ 11:19pm

      Re: One question

      Mike won't express such a specific opinion. It doesn't leave him wiggle room later.

      reply to this | link to this | view in chronology ]

    • icon
      Mike Masnick (profile), 17 Jul 2009 @ 12:55pm

      Re: One question

      Who do you(mike) support on this issue and what do you think THINK the verdict should be?

      From the facts given, it sure looks like a classic trademark infringement situation (i.e., people would be confused). But I didn't think that part was all that interesting, which is why I didn't discuss it. I just found it interesting that a company would mimic a competitor on Twitter.

      Not sure what the other anon person is complaining about. I've never been shy about stating my opinions.

      reply to this | link to this | view in chronology ]

      • identicon
        Anonymous Coward, 19 Jul 2009 @ 1:44am

        Re: Re: One question

        You are only shy about stating your absolute position on things. Slippery as always.

        "From the facts given, it sure looks like a classic trademark infringement situation (i.e., people would be confused). But I didn't think that part was all that interesting, which is why I didn't discuss it. I just found it interesting that a company would mimic a competitor on Twitter."

        Even at that, you can't say anything definte, you just get slippery and deflect. Congrats.

        reply to this | link to this | view in chronology ]

  • identicon
    CleverName, 17 Jul 2009 @ 7:20am

    Simple Solution

    Contact Twitter and inform them of the problem.

    Somehow I doubt this has happened, more likely the first thing done was lawyer up

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 17 Jul 2009 @ 7:57am

    chirp chirp go the crickets.

    I am the AC #2 here. Notice that Mike has totally ignored this thread? I wonder why? Maybe he doesn't want to get pinned down by actually putting HIS opinion in black and white.

    reply to this | link to this | view in chronology ]


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