by Mike Masnick
Tue, Jul 14th 2009 11:20am
Back in May, we wrote about the amazing remixed autotuned "rap remix" of the infamous Slap Chop infomercial. In the post, we noted that the ad was almost certainly infringing on basic copyright, but it was actually doing an amazing job attracting more attention to the product. It's much more entertaining than the original ad itself. And, amazingly, it looks like the folks behind Slap Chop (no slouches when it comes to recognizing viral ways to get their message out to the world) have embraced the remix. Details are minimal, but Lee points us to the news that the remix is going to start airing on TV as a real commercial for the Slap Chop:
Once again, it's great to see the convergence of a few different things we talk about here, including how advertising is content and content is advertising, along with a better way to respond to "infringement," by recognizing how you can take advantage of it, rather than breaking out the lawyers and threatening to sue.
If you liked this post, you may also be interested in...
- EU Regulators Can Barely Contain Their Desire To Attack Google And Facebook, Believing It Will Help Local Competitors
- USTR: Foreign Governments Engaging In Censorship And Rights Abuses Should Add IP Enforcement To Their 'To Do' Lists
- Game Critic Keeps YouTube Vids Ad-Free By Creating ContentID Feeding Frenzy
- Techdirt Reading List: How To Fix Copyright
- Lessons From Prince's Legacy And Struggle With Digital Music Markets