The Problems Of A Legacy Business: Verizon's Union Freaks Out That Verizon Wants To Look Forward

from the what-a-shame dept

It's really sad to see some of the struggles that legacy businesses go through in trying to adapt to a more modern world, but not all of it is the fault of those businesses themselves. Look, for example, at what's happening with Verizon. Subsidiary Verizon Wireless -- which is 55% owned by Verizon -- began a marketing campaign pushing people to ditch their landline phone and go completely wireless. That's not a bad marketing campaign (and, in fact, might be a very good marketing campaign these days). So what happens? The union that represents Verizon's landline telco workers flips out and accuses the company of trying to undermine the union by helping Verizon get out of the landline business, so it can get rid of those workers. Seriously. First of all, there's little evidence to suggest that's true. Like most traditional telcos, Verizon still sees its basic landline business as a useful cash cow that I'm sure it intends to milk for as long as possible. Chances are, since VZW is a separate company, the marketing plan had nothing to do with the parent's marketing efforts. But, either way, at some point the company should be pushing customers to ditch landlines and other older technologies and embrace better solutions. Not because it puts old union guys out of work, but because it's where the market is headed.
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Filed Under: landlines, markets, mobile, progress, technology, unions
Companies: verizon, verizon wireless

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  1. icon
    Capitalist Lion Tamer (profile), 17 Jul 2009 @ 3:42am

    Union Violence

    I'll take that as a valid point, Dark H. and (of course) AC. I don't have any valid proof for that particular story. But there are several stories like it out there. - lists murder, harassment, beatings, intimidation and threats and the best part is, this is all just union-on-union violence.

    Or try, or just Google "union violence" if you want more.

    I can hear you bitching already about how these sites are anti-union and not indicative of unions as a whole. As if a visit to the AFL-CIO's site or the United Brotherhood of Sandwich Artists' blog would suddenly present me with an even-handed portrayal.

    But this is all academic. You, and your compatriots, have convinced me that unions are good based on these two powerful arguments:

    1. Wal-Mart has low wages and inadequate benefits.
    2. Your (the unions) best work was done nearly 100 years ago.

    The union's reputation for violence, intimidation and corruption was earned. Like any reputation. Wal-Mart has low wages. So does every other entry level job in the retail field, not to mention food service and hospitality.

    A shoutout to sonicmerlin:

    "Ugh...the stupidity on this topic is so overwhelming. Honestly I have a headache. Go home and watch your Fox News programs and scream at your TV about how "GUB'MINT IS BAD!" over and over."

    I hope you don't use this Fox TV reference as a can of "Instant Superiority" in every argument. Just because I oppose unions doesn't mean I get my news delivered to me by the shouting mouthbreathers at Fox News, whose motto must be "Work Louder. Not Smarter."

    I'd just as soon try to broaden my cultural horizon by perusing the comment threads at Youtube.

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