by Mike Masnick
Mon, Jul 13th 2009 9:47pm
It's all too common for IP lawyers to go to the legal nastygram first, rather than recognizing that perhaps the "infringement" is an opportunity. Take, for example, this (amusing) story about how when Prada, the famous design company, first got started, Miuccia Prada got angry about someone making knockoff products. Except... rather than sue Patrizio Bertelli, who was making the knockoffs, she was convinced by him to make use of his manufacturing capabilities, and the two teamed up... even to the point of eventually getting married to each other. Obviously, that's a pretty extreme example, but the key point is worth repeating: sometimes the better solution is not to freak out and sue over infringement, but to see if that infringement can be used to your advantage.
If you liked this post, you may also be interested in...
- IP Enforcement Czar Wants To Hear From You About Government's IP Enforcement Plan
- Twitter Suspends Accounts For 'Infringement' Despite Not Linking To Any Infringing Works
- Facebook Announces Its ContentID Attempt... Using Audible Magic
- Windows 10 Reserves The Right To Block Pirated Games And 'Unauthorized' Hardware
- Recording Industry Thinks Famous Dead Musicians And Their Personal Struggles Will Get People To Stop Pirating