Instead Of Nasty Lawsuit Against Counterfeiter... Why Not Look At Partnership Opportunities?

from the not-everything-needs-a-lawsuit dept

It's all too common for IP lawyers to go to the legal nastygram first, rather than recognizing that perhaps the "infringement" is an opportunity. Take, for example, this (amusing) story about how when Prada, the famous design company, first got started, Miuccia Prada got angry about someone making knockoff products. Except... rather than sue Patrizio Bertelli, who was making the knockoffs, she was convinced by him to make use of his manufacturing capabilities, and the two teamed up... even to the point of eventually getting married to each other. Obviously, that's a pretty extreme example, but the key point is worth repeating: sometimes the better solution is not to freak out and sue over infringement, but to see if that infringement can be used to your advantage.
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Filed Under: counterfeiting, infringement, opportunity, partnership
Companies: prada


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  1. identicon
    NullOp, 14 Jul 2009 @ 6:33am

    Teamed...

    Reminds me of a story from earlier times when a major soft drink mfg discovered their main competition was doing something illegal in the grocery stores. They first thought of a lawsuit then asked themselves "Hey, can we do that?" The rest is written in the history books covering "Fair Trade." BTW, Royal Crown broke up the party later.

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