Recognizing That 'Infringers' Are Actually Promoters, Why Not Reward Them?
from the smarter-business-models dept
The same is quite often true with today's "infringers." Copyright law was really written for commercial infringement, and today because of its clumsy nature, it's capturing and punishing people who are really the content's best promoters and distributors. In many ways they should be rewarded rather than punished. And, it appears at least some businesses are trying to leverage that recognition. Jon Healey has the story of a product called Fotoglif that is targeting blogs and small publishers who don't have the money to license news photos. Thus, they either don't offer the photos or they use infringing images. However, Fotoglif tries to create an actual win-win situation for everyone involved, by allowing these sites to use photos for free and to profit from them. That's because the photos (licensed from the big agencies) include some small ads in them as well, with the ad revenue being split between the copyright holder, the publisher and Fotoglif.
Who knows if this particular business succeeds. I have my doubts that it can actually get enough usage or ad rates high enough to actually make it work as an ongoing business. But the general strategy, of recognizing there's a better way to build win-win business models, rather than assuming that all of the value is in the content alone while ignoring the value of so-called "infringers" promoting and distributing the content for free, is definitely a step in the right direction.