Last week on the Colbert Report
, Stephen Colbert did a gag about the new Cheap Trick
album coming out on 8-track. I assumed it was just a joke, but apparently it's real. The band, as a little marketing gimmick is actually releasing the album as an 8-track
(for you kids out there, the 8-track was a briefly popular form of cassette music, though it lived on at radio stations for years after it disappeared from public use). But, much more interesting is a quote at the end of the article about plans to offer the digital tracks at a steep discount from the typical iTunes price:
"We're kind of more worried about being ignored than being ripped off."
Indeed. This is just another way of saying that "obscurity is a bigger fear than piracy." And while such things are usually applied to new, up-and-coming artists, it's nice to see that more well known artists recognize the same formula applies to them, as well.