Yet Another Company Sues Google For Not Being In Google's Index
from the this-won't-go-far dept
Goldman notes that Ascentive's claim is a bit different than such claims in the past (but no more likely to get anywhere), noting that the refusal to list Ascentive's site is a trademark violation, because "consumers expect to see the trademark owner in organic search results for the trademark and therefore consumers will be actionably confused if the trademark owner doesn't appear there." Talk about twisting the intention of trademark law! It seems unlikely that such a claim gets very far, but it will be fun to see how the court responds to it.