Tricking People With Fake Content Isn't Good Advertising
from the that's-sleazy dept
Witness, for example, this story from Wired, about a company advertising a "work from home" scheme. To advertise it, they built a series of fake news sites that look incredibly realistic -- just look at this example from a site called News5Alert or The Miami Gazette News, that look an awful lot like real news sites. As Karl notes, they even show that the "comments are closed due to spam."
But the whole thing is fake. It's really an ad. And, to make it worse, the company behind it is taking out ads on real news sites and trying to make it look like news -- thereby tricking people into reading their ad. The whole scam is to get people to sign up for info on how to make money from home -- for which they're charged $2... but then suddenly many claim they started finding additional "surprise" charges on their credit card, which the company says they actually agreed to in the fine print. That's an old scam, but using real-looking news articles is the new twist. So, while content is advertising, misleading or sneaky advertising is bad content.