Making Banner Ads Cool Again
from the is-it-possible? dept
But could the banner ad, for example, be rescued? I still remember, way back in the early days of banner ads, actually paying quite a bit of attention to an HP banner ad for the Mopier. In fact, I remember the ad so much, I still remember the name of the product it was advertising. That's because the ad itself was fun. It was a game of Pong within the ad itself, with the paddles controlled via mouseovers. That was advertising that worked... But, for the most part these days, banner ads are either boring or intrusive. Yet, sometimes, people still do creative things. Mike (different one, obviously) pointed me to an award-winning banner ad from Pringles, which is quite silly, but fun to click, because it tells a story (and does so amusingly) and you want to find out how it ends. I don't know if the initial call to action is enough to get people to dive in, but if advertisers actually put more thought into making their ads interesting and fun, perhaps people wouldn't just ignore them all the time.