TiVo Bought Some Bull In Marshall, Texas (Literally)
from the or-was-it-the-jury-that-bought-it? dept
Two weeks before the jury handed TiVo a $74 million award, the company apparently "paid the record-breaking sum of $10,000" for a "Grand Champion Steer" right in Marshall, Texas. Oh, and they renamed it TiVo. TiVo's lawyers insist it had absolutely nothing to do with winning the case, but, still... why buy the bull? Apparently Samsung -- no stranger to patent litigation -- is also getting involved in "civic" causes in Marshall. There's a local celebratory event called "Stagecoach Days" in Marshall that has recently been (wait for it...) renamed as Samsung Stagecoach Days. Of course, apparently one jury consultant warns that this kind of thing can backfire:
"Buying a cow like that I think is bullshit. I think it's insulting -- the idea that people are so simple that something like that will influence the case."Well, somebody bought the bull...