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More And More Bands (And Their Labels) Giving Fans A Reason To Buy

from the good-news dept

Peter Davias alerts us to an article over at Indyweek noting how more and more bands are adding value in order to get fans to actually find it worthwhile to buy the album. The article includes a bunch of examples down at the end, including a limited edition comic book based on each song on an album (by the band The Hold Steady). The band Sunn O))) apparently offered up some different options, including just getting a patch with the CD... or if you bought both the CD and a t-shirt, you got the patch along with a sticker and a poster. And on and on it goes. But, what's worth mentioning here is that many of these promotions appear to be done with the record label in question. I know it's fashionable for some to claim there's no need at all for a record label any more, but I still think there's a place for labels in helping the bands that don't want to figure out these business model issues themselves. It's just that the old "model" of bands signing away everything to those labels is likely to change drastically. Still, it's nice to see more and more record labels recognizing that the way to sell these days is to provide additional value beyond just the music.
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Filed Under: bands, connecting with fans, music, reason to buy


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  1. icon
    kse (profile), 27 Jun 2009 @ 2:38am

    Giving Fans A Reason To Buy

    Buy your music...forget about that...fans can download your music or find someone that has already downloaded it for free. My question then is: Why not find a way to leverage illegal downloads in your favor?

    As far as a solution: Follow Gerd Leonhard's and his recommendation in Music 2.0. He's had this figured out for some time. I suggest it's time to depart from the old ways and embrace the new. Why? Because if we, the music business will, everyone will make a lot more money by providing access to all our music for free.

    You can also read KleerStreem Entertainment's suggestions by clicking on our blog link in this post.

    The way artist creatively market their music/products, will become 'added value' in the future.

    Fans rule. Failure to get over yourself and embrace this simple concept, will be the difference in a career of success or failure.

    Music 1.0 is dead!

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