More And More Bands (And Their Labels) Giving Fans A Reason To Buy

from the good-news dept

Peter Davias alerts us to an article over at Indyweek noting how more and more bands are adding value in order to get fans to actually find it worthwhile to buy the album. The article includes a bunch of examples down at the end, including a limited edition comic book based on each song on an album (by the band The Hold Steady). The band Sunn O))) apparently offered up some different options, including just getting a patch with the CD... or if you bought both the CD and a t-shirt, you got the patch along with a sticker and a poster. And on and on it goes. But, what's worth mentioning here is that many of these promotions appear to be done with the record label in question. I know it's fashionable for some to claim there's no need at all for a record label any more, but I still think there's a place for labels in helping the bands that don't want to figure out these business model issues themselves. It's just that the old "model" of bands signing away everything to those labels is likely to change drastically. Still, it's nice to see more and more record labels recognizing that the way to sell these days is to provide additional value beyond just the music.
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Filed Under: bands, connecting with fans, music, reason to buy


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  1. identicon
    Anonymous Coward, 26 Jun 2009 @ 4:38pm

    Re: Missing the Innovation?

    "The other consumer-oriented promotional extras are not really a new concept, but the tape-plus-rights give-away is the real innovative thinking."

    It's innovative thinking once, it's follow me marketing next.

    True innovation is a game changer. This is like moving the outfield wall back 6 inches and claiming baseball is a whole new game.

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