eMusic Tries To Defend Price Increase... Still Seems To Be Missing The Point
from the nice-try dept
Either way, eMusic's CEO spoke with Wired earlier this week to try to explain the situation and defuse some of the controversy, and the best he could come up with was basically claiming that the price increase had nothing to do with Sony Music at all, but that it was the indie labels who had been demanding it. So why tie the announcement to the Sony announcement?
We were looking for a "catalyzing event" to do it. And really, the catalyzing event is adding catalog, adding more content. We used this as an opportunity to do it, but we didn't do it because of Sony. We did it because in order to sustain the economics for our label suppliers and their artists, we needed to do it.While this is what I had assumed happened in my original post, it still doesn't excuse the actions of the company. It makes you wonder how eMusic could be so tone deaf to the sort of customers it has (folks who love indie music, for the most part), that they would think that people wouldn't automatically associate the inclusion of a major record label's content with the price increase. Waiting for a "catalyzing event" doesn't make much sense -- especially when that "catalyzing" might not be at all what users want.