Ticketmaster Takes Another Stab At Shutting Down Scalpers With Paperless Tickets
from the two-sets-of-rules dept
One inevitable (and legitimate) complaint about this system is that it not only takes out scalpers, but other secondary transactions, too. Want to buy tickets as a gift, or for your kid? You'll have to take the recipient to the show and go up to the gate with them. Buy tickets for yourself, but then can't go to the show and want to give them to a friend? You're out of luck, unless you and your credit card can get there (and, of course, there are no refunds). It seems likely that Ticketmaster will have to do something to rectify this, particularly given the political scrutiny they've attracted lately, and the solution seems obvious: Ticketmaster sets up a secondary market that lets people resell their tickets and reassigns them to a new credit-card holder (taking a cut for all the hard work, of course). The company has been growing its reseller business, in particular making efforts to become the "official fan resale" partner of various sports leagues and teams, and it's hard to see it not using paperless tickets as a way to expand this business. Ticketmaster hates scalping -- unless it's the one doing the reselling. But if it wants to benefit from the free market, the market should really be free, and not one established and controlled by Ticketmaster.