Time Magazine May Join Newspapers In Committing Suicide By Charging Online

from the good-luck-with-that dept

So, say you're a general news magazine that's struggling to remain even remotely relevant in an internet era... what do you do? Apparently if you're Time, you think about charging. This isn't all that surprising, really, given that Time Magazine published that poorly thought out article arguing for micropayments for online publications. It just makes you wonder who these people are making these decisions and if they ever bothered to look at all of the attempts in the past to charge for such content online.

Filed Under: business models, charging, magazines, paywalls, time magazine
Companies: time

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  1. icon
    Mike Masnick (profile), 1 Jun 2009 @ 5:27am

    Re: Bingo

    Exactly. Offering content for no cost to the majority of the web's users does nothing to sustain a business financially.

    Yes, if you have no other business model in place. But if you did have a good business model in place it would work just great. Or did you not notice how much money Google makes by giving away all its service for free?

    Offering content via paid subscription to a tiny fraction of the web's users will sustain a business financially if enough subscribers can be attracted. The number of potential free readers is entirely irrelevant.

    Uh, it's extremely relevant if you have a smart business model.

    The problem with charging is that you can only charge in the absence of competition. With something like Time Magazine... there's tons of competition for that sort of information.

    Why is it that people keep thinking that giving content away for free means no business model?

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