Time Magazine May Join Newspapers In Committing Suicide By Charging Online

from the good-luck-with-that dept

So, say you're a general news magazine that's struggling to remain even remotely relevant in an internet era... what do you do? Apparently if you're Time, you think about charging. This isn't all that surprising, really, given that Time Magazine published that poorly thought out article arguing for micropayments for online publications. It just makes you wonder who these people are making these decisions and if they ever bothered to look at all of the attempts in the past to charge for such content online.

Filed Under: business models, charging, magazines, paywalls, time magazine
Companies: time

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  1. identicon
    mobiGeek, 1 Jun 2009 @ 8:58am

    Re: Honourable Thing To Do

    what company would want to live in a world where content is available for free

    A company that recognizes the strengths of leveraging their audience's appetite for zero-cost content by selling the scarcities around that content.

    Notice that I used the word "audience", not "customer". In the traditional print media world, the "customer" is the advertiser, and to a lesser degree the "subscriber".

    Let me throw a question out to you: what reader would want to pay for a copy of information that essentially cost nothing to make? What reader wants to pay for information that can be gotten elsewhere for free by another organization that recognizes the benefit of leveraging the audience's appetite (and attention).

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