Time Magazine May Join Newspapers In Committing Suicide By Charging Online

from the good-luck-with-that dept

So, say you're a general news magazine that's struggling to remain even remotely relevant in an internet era... what do you do? Apparently if you're Time, you think about charging. This isn't all that surprising, really, given that Time Magazine published that poorly thought out article arguing for micropayments for online publications. It just makes you wonder who these people are making these decisions and if they ever bothered to look at all of the attempts in the past to charge for such content online.

Filed Under: business models, charging, magazines, paywalls, time magazine
Companies: time


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  1. identicon
    Anonymous Coward, 1 Jun 2009 @ 7:52am

    The Arkansas Democrat-Gazette is a rarity among big U.S. newspapers -- it is selling more weekday copies than 10 years ago. In Idaho, the Post Register's circulation has remained stable, while many other print publications have lost readers to the Internet. How can this be?

    The executives behind the Arkansas and Idaho newspapers say they believe that it's because they have been giving free access to their Web sites only to people who subscribe to the printed edition. Everyone else has to pay to read the Democrat-Gazette and the Post Register online. Meanwhile, most publishers have been giving away their stories and photos to all comers on the Internet.

    "To me, an online subscription is just the common-sense thing to do," says Roger Plothow, the editor and publisher of the Post Register in Idaho Falls, Idaho. "To just give it all away on a Web site is completely and blindly idiotic."

    The blunt logic is starting to resonate with many newspaper publishers, who are preparing to build toll booths on parts, if not all, of their Web sites. They hope that the switch will bring in more online revenue and give print subscribers another reason to keep buying the newspaper.

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