Time Magazine May Join Newspapers In Committing Suicide By Charging Online

from the good-luck-with-that dept

So, say you're a general news magazine that's struggling to remain even remotely relevant in an internet era... what do you do? Apparently if you're Time, you think about charging. This isn't all that surprising, really, given that Time Magazine published that poorly thought out article arguing for micropayments for online publications. It just makes you wonder who these people are making these decisions and if they ever bothered to look at all of the attempts in the past to charge for such content online.

Filed Under: business models, charging, magazines, paywalls, time magazine
Companies: time


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  1. identicon
    Roadsider, 1 Jun 2009 @ 6:30am

    Cost v. Value

    There is cost and then there is value. I have no problem with the publishing industry charging for their online content if there is something there worth paying for.

    Mike keeps harping about "bad business models" but the paying for content thing has been going on for hundreds of years until the whole internet thing sprang up on them. There is nothing inherently wrong with it.

    I agree that the publishing companies did not do a very good job of positioning themselves in the digital arenas, but to say that they can only survive if they would just take a lesson from Google is rather specious. The industries are different. Google is simply a portal and an aggregator. It doesn't pay for its content.

    The publishing industry missed a big opportunity, but it had nothing to do with how to go free and make money. It had everything to do with the way it markets itself and build up its own value in the marketplace. For years, the newspaper industry operated with margins of 25% or more. Where did all that profit go? Certainly not into marketing itself better or figuring out how to best take advantage of new technologies.

    If they provide a good value with their content, people will pay for it. If they provide more of the same and just put a price tag on it, they are indeed doomed.

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