Why Should Mattel Get Future Plans For New Bratz Dolls?

from the gross-injustice dept

Last year, we wrote about a somewhat horrific court ruling against MGA Entertainment, the makers of Bratz dolls, after getting sued by Mattel. If you don't follow the doll business, Bratz is really the first doll to successfully compete against the massively successful Barbie franchise in ages. However, the guy who came up with Bratz had worked at Mattel prior to going off on his own. Of course, this is the history of many different innovative companies. If you come up with a better idea while working at one company, it's a good thing that you can go off and build your own company. As we pointed out at the time, this is the story of plenty of successful tech companies. Steve Wozniak was at HP when he built the first Apple computer (and continued to work there for some time after Apple was moving forward). Robert Noyce helped found Fairchild (and later Intel) after growing frustrated at Shockley Transistor. Hell, William Shockley founded Shockley Transistor after feeling he didn't get enough respect at Bell Labs. Yet, here's a toy designer at Mattel who's entire operation is getting shut down because he came up with the idea while still employed at Mattel?

Even if you grant the somewhat troubling premise that the concept for the dolls was created at Mattel, at best you could make an argument that Mattel had some rights to an injunction and profits from the first generation of those dolls. Yet, the judge not only ruled that, but also that MGA had to give up all such dolls, and hand over all sorts of confidential info, including "all related products, designs, customer information and 'know-how' for a planned 2010 Bratz line." It's difficult to see any justification at all for forcing them to hand over future plans that had nothing to do with what the guy created while still at Mattel. MGA has now filed an emergency appeal, noting that if it does hand over such info and assets, it would have "devastating and irreversible consequences," which seems quite accurate. All in all, this seems like Mattel simply trying to stop competition, and it's a shame that the US court system seems to be helping.

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  1. identicon
    Angeline, 2 Jun 2009 @ 2:46pm

    this is compeltly stupid

    I dont know how many of you have read that "toy monster the big bad world of mattel" but it pretty much says what i have known since this whole thing started

    mattel right now acording to that book is at the bottom of the barrel they dont have money they dont have sales they dont have products ...its just going down hill

    mattel sued mga since its the last thing they could come up with to save there candy asses


    the thing i feel with barbie is the reason bratz are better then her is the fact that ....

    well i could list everything she does but that could take a month..

    barbie = mother , princess, doctors,dancers,sports,

    bratz on the other hand are more realistic....

    also i dont see why mga lost the sue again mateel for there rip offs

    my scene

    you look bratz came 2002 and 2003 i believe was when my scene came

    and thats a more rip off and theres been stuff online that shows mattel dident even have that doll in mind

    if you agree with me your a human being

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