Why Should Mattel Get Future Plans For New Bratz Dolls?

from the gross-injustice dept

Last year, we wrote about a somewhat horrific court ruling against MGA Entertainment, the makers of Bratz dolls, after getting sued by Mattel. If you don't follow the doll business, Bratz is really the first doll to successfully compete against the massively successful Barbie franchise in ages. However, the guy who came up with Bratz had worked at Mattel prior to going off on his own. Of course, this is the history of many different innovative companies. If you come up with a better idea while working at one company, it's a good thing that you can go off and build your own company. As we pointed out at the time, this is the story of plenty of successful tech companies. Steve Wozniak was at HP when he built the first Apple computer (and continued to work there for some time after Apple was moving forward). Robert Noyce helped found Fairchild (and later Intel) after growing frustrated at Shockley Transistor. Hell, William Shockley founded Shockley Transistor after feeling he didn't get enough respect at Bell Labs. Yet, here's a toy designer at Mattel who's entire operation is getting shut down because he came up with the idea while still employed at Mattel?

Even if you grant the somewhat troubling premise that the concept for the dolls was created at Mattel, at best you could make an argument that Mattel had some rights to an injunction and profits from the first generation of those dolls. Yet, the judge not only ruled that, but also that MGA had to give up all such dolls, and hand over all sorts of confidential info, including "all related products, designs, customer information and 'know-how' for a planned 2010 Bratz line." It's difficult to see any justification at all for forcing them to hand over future plans that had nothing to do with what the guy created while still at Mattel. MGA has now filed an emergency appeal, noting that if it does hand over such info and assets, it would have "devastating and irreversible consequences," which seems quite accurate. All in all, this seems like Mattel simply trying to stop competition, and it's a shame that the US court system seems to be helping.

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  1. identicon
    Adrianna jones, 28 Dec 2009 @ 8:58pm

    bratz

    look im 13 years old and i love bratz. you dont know how much it hurt me when i found out bratz were gone. look i know barbie is............barbie but bratz they made me see what i wanted to be in life. i like barbie in away but cant dolls and companys get along. it's dollist. cause like other people like me love bratz. barbie people come on now. you may not have like bratz, but you had to sue? i mean what was that! that is weak, low thats like telling your mother. moomy moomy they copied me. but to me barbie copied bratz. have you seen the myscene dolls. bratz had big head, so did my scene bratz had big feet so did myscene and and bratz came out way befor myscene. bratz were young barbie is way old. then they had a pregnat barbie doll! do they want the little kids to be like "mommy i want to have a baby too, how do you make a baby?" now do you see bratz getting knocked up? i think not. they may have crushes and all but they aint bout to get pregnat.
    bratz are one of a kind. they ARE the girls with the passion 4 fashion! they have big head 4 a reson people. there smart as helk. and there fashion is off the hook. i have the bratz in me. im sasha cause i cant live with out my hip-hop, yasmin cause i love to write different storys jade cause when i draw people there fashion is da best cloe cause im an angel and i freek out alot :D.
    i really dont care if barbie stays but just bring bratz back for all the girl that loved them. cause if even if you dont cause of my letter thing, BRATZ WILL be COME BACK. bye Adrianna jones

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