Why Should Mattel Get Future Plans For New Bratz Dolls?

from the gross-injustice dept

Last year, we wrote about a somewhat horrific court ruling against MGA Entertainment, the makers of Bratz dolls, after getting sued by Mattel. If you don't follow the doll business, Bratz is really the first doll to successfully compete against the massively successful Barbie franchise in ages. However, the guy who came up with Bratz had worked at Mattel prior to going off on his own. Of course, this is the history of many different innovative companies. If you come up with a better idea while working at one company, it's a good thing that you can go off and build your own company. As we pointed out at the time, this is the story of plenty of successful tech companies. Steve Wozniak was at HP when he built the first Apple computer (and continued to work there for some time after Apple was moving forward). Robert Noyce helped found Fairchild (and later Intel) after growing frustrated at Shockley Transistor. Hell, William Shockley founded Shockley Transistor after feeling he didn't get enough respect at Bell Labs. Yet, here's a toy designer at Mattel who's entire operation is getting shut down because he came up with the idea while still employed at Mattel?

Even if you grant the somewhat troubling premise that the concept for the dolls was created at Mattel, at best you could make an argument that Mattel had some rights to an injunction and profits from the first generation of those dolls. Yet, the judge not only ruled that, but also that MGA had to give up all such dolls, and hand over all sorts of confidential info, including "all related products, designs, customer information and 'know-how' for a planned 2010 Bratz line." It's difficult to see any justification at all for forcing them to hand over future plans that had nothing to do with what the guy created while still at Mattel. MGA has now filed an emergency appeal, noting that if it does hand over such info and assets, it would have "devastating and irreversible consequences," which seems quite accurate. All in all, this seems like Mattel simply trying to stop competition, and it's a shame that the US court system seems to be helping.

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  1. identicon
    Ella, 27 Nov 2009 @ 7:20pm

    hi

    Hi Bratz are awesome i love then so so so so much i am there biggest fan eva and at the age of 10 i think they deserve a little care kids love Bratz and Barbies can't take that away from them. When i fist found out that the Bratz were in court my friends were crying and crying they didn't want them to go because bratz made them Happy. PLEASE DON'T TAKE THE BRATZ AWAY WE ALL LOVE THEM AND THATS JUST HOW IT IS OK!!!!!!
    Some kids now are getting to old for all this barbie stuff seriously DON'T TAKE THE BRATZ AWAY because they realy are the girls with the only pashion for fashion and bratz are just like me i like the mini skirts and short t shirts and I'm just as a careing friend as they are.
    Please don't do this barbie please i'll cry all my life if they lose and bratz sell out infact I'm crying right now!!!!

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