Why Should Mattel Get Future Plans For New Bratz Dolls?

from the gross-injustice dept

Last year, we wrote about a somewhat horrific court ruling against MGA Entertainment, the makers of Bratz dolls, after getting sued by Mattel. If you don't follow the doll business, Bratz is really the first doll to successfully compete against the massively successful Barbie franchise in ages. However, the guy who came up with Bratz had worked at Mattel prior to going off on his own. Of course, this is the history of many different innovative companies. If you come up with a better idea while working at one company, it's a good thing that you can go off and build your own company. As we pointed out at the time, this is the story of plenty of successful tech companies. Steve Wozniak was at HP when he built the first Apple computer (and continued to work there for some time after Apple was moving forward). Robert Noyce helped found Fairchild (and later Intel) after growing frustrated at Shockley Transistor. Hell, William Shockley founded Shockley Transistor after feeling he didn't get enough respect at Bell Labs. Yet, here's a toy designer at Mattel who's entire operation is getting shut down because he came up with the idea while still employed at Mattel?

Even if you grant the somewhat troubling premise that the concept for the dolls was created at Mattel, at best you could make an argument that Mattel had some rights to an injunction and profits from the first generation of those dolls. Yet, the judge not only ruled that, but also that MGA had to give up all such dolls, and hand over all sorts of confidential info, including "all related products, designs, customer information and 'know-how' for a planned 2010 Bratz line." It's difficult to see any justification at all for forcing them to hand over future plans that had nothing to do with what the guy created while still at Mattel. MGA has now filed an emergency appeal, noting that if it does hand over such info and assets, it would have "devastating and irreversible consequences," which seems quite accurate. All in all, this seems like Mattel simply trying to stop competition, and it's a shame that the US court system seems to be helping.

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  1. identicon
    Olin Chandler, 19 Oct 2009 @ 9:29pm

    Mattel vs Mga

    This is maddning I know the toy American toy industry in and out and this makes no sense I know for a fact from historic refrences that when Ruth invented Barbie she got the idea from a Europen fashion doll and she came back to the states all she did was take an idea and make it better thats what Mga has done mattel with its billions in sales each year has been loosing ground for years and now that this man has invented this great line of dolls they are acting like Barbie was a total original concept it was not read the books on mattel and you will see she did see her daughter playing with one deminisional paper dolls but she also took the idea from a europen doll and reinvented here maga is simpily gaining market share and mattel is trying to crush them and this is coming from some one who has admired mattel and loves the companany but when some one elese builds a product that can compeate with a bigger company this is they run out of options and this is what they do mattel I love you and adore barbie but you cant stop progress what bratzs can't do another doll will this is just wrong mattel instead of trying to steal mga's product you need to do what no other toy company in the world can do and that is compeat.

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