Why Should Mattel Get Future Plans For New Bratz Dolls?

from the gross-injustice dept

Last year, we wrote about a somewhat horrific court ruling against MGA Entertainment, the makers of Bratz dolls, after getting sued by Mattel. If you don't follow the doll business, Bratz is really the first doll to successfully compete against the massively successful Barbie franchise in ages. However, the guy who came up with Bratz had worked at Mattel prior to going off on his own. Of course, this is the history of many different innovative companies. If you come up with a better idea while working at one company, it's a good thing that you can go off and build your own company. As we pointed out at the time, this is the story of plenty of successful tech companies. Steve Wozniak was at HP when he built the first Apple computer (and continued to work there for some time after Apple was moving forward). Robert Noyce helped found Fairchild (and later Intel) after growing frustrated at Shockley Transistor. Hell, William Shockley founded Shockley Transistor after feeling he didn't get enough respect at Bell Labs. Yet, here's a toy designer at Mattel who's entire operation is getting shut down because he came up with the idea while still employed at Mattel?

Even if you grant the somewhat troubling premise that the concept for the dolls was created at Mattel, at best you could make an argument that Mattel had some rights to an injunction and profits from the first generation of those dolls. Yet, the judge not only ruled that, but also that MGA had to give up all such dolls, and hand over all sorts of confidential info, including "all related products, designs, customer information and 'know-how' for a planned 2010 Bratz line." It's difficult to see any justification at all for forcing them to hand over future plans that had nothing to do with what the guy created while still at Mattel. MGA has now filed an emergency appeal, noting that if it does hand over such info and assets, it would have "devastating and irreversible consequences," which seems quite accurate. All in all, this seems like Mattel simply trying to stop competition, and it's a shame that the US court system seems to be helping.

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  1. identicon
    Bria, 15 Sep 2009 @ 5:38pm

    US Court Helping.

    It is a shame that the US Court was helping the most fashionable dolls. Moms don't understand that, if you pick up a top Model Barbie doll, its nothing compared to the Bratz clothing. Their clothing was urband, trendy, and you probbaly won't see your average teen walking around with it, but you wouldn't see a 50 year old women, in knee-high tights with sassy ridges, a black mini skirt, a spaghetti top with cherries on it, and heels. Ok thats trashy. Bratz had a ok look. Barbie is all like follow your dreams, and make them come true, Barbie is just setting a good example for girls (and some boys, if you caught my dirft) 5 years to 7 years. The Bratz made their fashion dreams come true, in every episode of the Bratz series, In every singel Bratz movie, hey, what the heck! Even in the games they made their dreams come true. The Bratz showed Friendship, Fashion, and Fun. Barbie shows, Pink, blonde hair, a couple of friendship movies, Ken, Tramp-stamps, and more Blonde and Pink. Ok what girl has her own Sports car, a hundread mansions, horses, and everything in the world, but gets younger everyday. Oneday Barbie is a seventeen year old Princess, with a sister that she never knew about that is a freakin' flying horse, and she has to get married to a guy that looks like he's about 30, the next minute, she's a young highschooler that likes a guy name Todd, and her bestfriend (who is a boy people! Don't get nasty) likes her. And now she's a championship surfer that really is a mermaid. WHAT! The Bratz picked their goals, and stuck with them. It's not like Cloe woke up one-day and said I'm gonna spend 9 years in College and came out with a Masters degree, or whatever, or it's not Like Sasha said I wanna be a dancer, and ends up a teacher in france or something. Moms may have not thought the Queens of Fashion (The Bratz) were a good example, but my Mom lets me buy them, I'm 12 years old, and I haven't changed from the day I turned 6. Still a Bratz fan, and forever will be. But hey! WT.... Why is the court letting Barbie keep her blonde butt in the toy bussiness, her sales dropped, and that was the only way of getting rid of the competiton, digging deeper and deeper until, AHA, They caught a rat. Instead of waiting 9 years, to get Bratz out the bussiness, they should of done it from the begging. OR, It was all Mattels plan, they didn't think Bratz would rise above them, so they did what they could to bring them down, so they found out a past employee actually gave their desgins to Mattel. Or the whole plan, was lets see if they get bigger than us, and then if they do, we will shut them down. And who's to say that Mattle didn't promise the judge a lifetime supply of Barbie dolls to take down MGA Entertainment. The whole thing is soo stupid. Bratz are better Barbie sucks, kick her out the market already!

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