Why Should Mattel Get Future Plans For New Bratz Dolls?

from the gross-injustice dept

Last year, we wrote about a somewhat horrific court ruling against MGA Entertainment, the makers of Bratz dolls, after getting sued by Mattel. If you don't follow the doll business, Bratz is really the first doll to successfully compete against the massively successful Barbie franchise in ages. However, the guy who came up with Bratz had worked at Mattel prior to going off on his own. Of course, this is the history of many different innovative companies. If you come up with a better idea while working at one company, it's a good thing that you can go off and build your own company. As we pointed out at the time, this is the story of plenty of successful tech companies. Steve Wozniak was at HP when he built the first Apple computer (and continued to work there for some time after Apple was moving forward). Robert Noyce helped found Fairchild (and later Intel) after growing frustrated at Shockley Transistor. Hell, William Shockley founded Shockley Transistor after feeling he didn't get enough respect at Bell Labs. Yet, here's a toy designer at Mattel who's entire operation is getting shut down because he came up with the idea while still employed at Mattel?

Even if you grant the somewhat troubling premise that the concept for the dolls was created at Mattel, at best you could make an argument that Mattel had some rights to an injunction and profits from the first generation of those dolls. Yet, the judge not only ruled that, but also that MGA had to give up all such dolls, and hand over all sorts of confidential info, including "all related products, designs, customer information and 'know-how' for a planned 2010 Bratz line." It's difficult to see any justification at all for forcing them to hand over future plans that had nothing to do with what the guy created while still at Mattel. MGA has now filed an emergency appeal, noting that if it does hand over such info and assets, it would have "devastating and irreversible consequences," which seems quite accurate. All in all, this seems like Mattel simply trying to stop competition, and it's a shame that the US court system seems to be helping.

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  1. identicon
    Lauren, 4 Aug 2009 @ 12:28pm

    bratz dolls i think look honestly like sluts

    ok yes i realize alot of girls like them and that yes also when barbie came out she had effect on girls. BUT i am so glad that i have not seen many bratz dolls. i mean look at them, they have HUGE lips with lip liner that is obvious, so much eyeshadow on that they could share with 3 other dolls, they wear shorts skirts, hooker boots, and belly shirts. and ppl think that is ok for there girls to play with. so if they really like them, would it be ok with you since some of you wouldnt dare touch a barbie. if you lil girl came home with a belly shirt up to her "breast", knee high boots, and a short lil skirt were if she bent over you could see her thong or lil girl panties? with bright red lipstick and a bright eye shadow all the way up to there eyebrows? seriously come on. do you really want that influencing your child? i would rather have barbie anyday, not saying barbie doesnt wear belly shirts, or maybe a short skirt here and there, but not like a 13yrd old hooker doll for children. thank goodness this doll will pass before my daughter could dare ask for one she is only 3. but i would not have that gross Bratz doll in my house. the thing will say that i am disapointed about is the myscene dolls by barbie and how they have them look like bratz dolls now ever since they won the case. barbie will always be the best to me, her jobs are a vet, doctor, teacher, and etc. not standing on a corner

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