Trent Reznor Using His Fans And Tiers Model To Save A Life

from the using-it-for-good... dept

We've certainly talked a lot about the various ways that Trent Reznor has been exploring creative new business models that center around connecting with fans and giving them a reason to buy, but he's now using the same concepts to try to help save a life. On Wednesday, he announced a program to get people to donate money to help Eric De La Cruz get a heart transplant, whereby people who donate certain amounts to the cause will get to hang out/meet with Reznor and other band members during his ongoing tour involving both Nine Inch Nails and Jane's Addiction (which, by the way, hits Silicon Valley tonight, for those in the area -- though, they're not accepting any more donations for people going to tonight's show). As with the Ghosts I-IV model, there are different "tiers" of support available. In just two days, he's been able to raise nearly half a million dollars, once again showing the power of having a strong community and trying to do something good with it. It will be fascinating to see if there's more that can be done along these lines in the future as well -- turning some of these business models into helping out those in need.

Filed Under: charity, donations, nine inch nails, tiers, trent reznor

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    Mike (profile), 22 May 2009 @ 2:50pm

    Re: Trent Reznor isnt a genius

    But the fact that they have worked so well is mostly due to the fact that he is Trent Reznor. His models only work because he was already famous... its the same thing as 'In Rainbows' (which, dont get me wrong is an amazing album).

    Bob, I addressed that argument in the presentation I did a few months ago:

    In it, I discuss Reznor's model, and then show how 5 other acts, small, medium and large are all using variations on the same model to be successful.

    Show me a new business model for the music industry that works just as well for someone with 500 fans as it does for someone with 50,000,000 and I'll call you a genius...

    You are probably defining "model" too narrowly here. But they are all using that same model: connect with fans + provide a valuable *scarcity* to buy. It works great. Big or small. Oh yeah, being good helps.

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