Trent Reznor Using His Fans And Tiers Model To Save A Life

from the using-it-for-good... dept

We've certainly talked a lot about the various ways that Trent Reznor has been exploring creative new business models that center around connecting with fans and giving them a reason to buy, but he's now using the same concepts to try to help save a life. On Wednesday, he announced a program to get people to donate money to help Eric De La Cruz get a heart transplant, whereby people who donate certain amounts to the cause will get to hang out/meet with Reznor and other band members during his ongoing tour involving both Nine Inch Nails and Jane's Addiction (which, by the way, hits Silicon Valley tonight, for those in the area -- though, they're not accepting any more donations for people going to tonight's show). As with the Ghosts I-IV model, there are different "tiers" of support available. In just two days, he's been able to raise nearly half a million dollars, once again showing the power of having a strong community and trying to do something good with it. It will be fascinating to see if there's more that can be done along these lines in the future as well -- turning some of these business models into helping out those in need.

Filed Under: charity, donations, nine inch nails, tiers, trent reznor


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  1. identicon
    Anonymous Coward, 22 May 2009 @ 2:28pm

    Not sure if this has much to do with community, Oprah could do much more just by mentioning it on her show, not sure if you could consider her having a community. Fame does can do that.

    That being said, I heard that the RIAA is thinking of going after this if Eric actually does get the new heart, since the original creator wouldn't be receiving any money from the deal.

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